What cannot be said about Alex that has not already been said? He is a leader, a pioneer, an inspiration, an entrepreneur, and the list goes on and on. Through many twists and turns in his life, he has stayed true to whom he is, doing exactly what he loves to do. Alex is now leading the way in a new adventure. Its already rumored to be his biggest and best project to date. It all started for him at the age of thirteen years old.
It started when his parents surprised him by taking him to see his favorite
television show; "Crook & Chase," be filmed in Nashville, TN. During the
opening segment Lorianne; one of the show hosts, surprised Alex with a
piece of cake that she made for Charlie, the other host, to try the
"Just seeing all the lights and how the ceiling of the set was cut off was very
overwhelming. But when Lorianne gave me that piece of cake that moment I felt
something. I felt like everything in the world stopped all my troubles went away and she took the time out to make me feel special. From that moment, I knew what I wanted to do for the rest of my life. If I could make just one person feel that way, that all their troubles and problems just disappear, this is what I want to do for a living for the rest of my life."
Once Alex got back home, he starting thinking what could he do to get his career started. While sitting in class it came to him. The teacher turned on the TV to watch the local high school news show, that the school put on about once a week. It wasn't long till Alex was working on the show doing filming, editing, and even anchoring.
Alex was on the right track, but he wanted to do more. So, when he was eighteen he landed a job at a local FOX affiliate. It wasn't long after that the company got bought out. That didn't stop Alex though. He just landed another job at the local ABC affiliate.
While working in the industry and going to college full-time pursuing a degree in Broadcasting, Alex was starting to live his dream. Little did he know things were about to change forever. During one of his courses; TV Production, he had to do a demonstration video on how to make or do something.
"That night I went home trying to think of what I could do. Then it just came to me, out of nowhere. I was watching The Food Network and this show was on about snack foods. It showed this guy making kettle corn. I thought that is easy to make. The only thing is I just didn't have a huge outdoor kettle pot or all the ingredients. So I went into the kitchen that night and made a version of kettle popcorn with your basic kitchen pot and what I had on hand. In my opinion, the outcome tasted better than kettle popcorn. So, I called it sugar popcorn. I was all the time coming up with dishes like this and loved cooking, but never really thought about combining my two passions eating...sorry, I meant cooking and television."
After coming up with what he could make, he was all set. The next day came and he did his demonstration. Just as soon as he was done, all of the students in class swarmed the table for free food. They couldn't get enough to eat. They loved it. After cleaning up and packing everything away, the teacher asked him to stay after class.
Alex was thinking, what he did now. Turns out that she wanted him to do cooking segments for the local college news program. Also, in his other class, he just signed up to do a cooking show and a two-hour radio show on Friday nights. Then the unthinkable happened.
"Here I was getting ready to start filming in three days and I blew myself up. I was fixing some deep-fried mushrooms and the pot had a default and the grease blew up splattering all over me, the cabinets, it went everywhere. So, to make a long story short. I ended up with first, second, and third-degree burns, all over my face, arms, hands, and shoulders. I got sent to the emergency room and had to stay overnight in the hospital. It wouldn't be so bad if I didn't have to go on camera in three days on a live show. As they say, the show must go on. So, I came up with an idea to do a kitchen safety segment. Basically, to show what to do when something like this happens to you. I also had to continue going on camera each week with my arms up in bandages and had to tell someone else how to make my recipes, as I just stood there. It was so bad and I hope those videos never get out."
Once his arms healed, Alex went right into making his first cooking show. The show got picked up by a production company and aired the show from Florida to West Virginia on low powered stations.
After turning twenty-one and graduating, Alex was wanting a change so he landed a different job working for a local FOX affiliate in a bigger market. After the company did some downsizing, he ended up losing his job and moving back home and got his job back at the local ABC affiliate that he worked at before just in a different position.
"I always knew that I wanted to be on camera or deal with the production aspect of a show. That is where my heart has always been and I was so fortunate that I got to do that when I went back."
Alex got a position being a production assistant where he got to go out in the field, film, edit, and direct the morning, six, and eleven newscasts. He also took on an extra project and reinvented the local public affairs show the station aired on the weekends. Alex created, designed, and built a brand new set. Not only that, but he changed the format of the show and booked some major celebrities. He really focused on the public affairs aspect of it by doing on-location shoots at local historical places.
The show really started to take off and received three out of five Nelson ratings. After the station as a whole began to grow there was no longer a need for the show.
At age thirty, Alex launched his own production company, website, internet cooking channel, and one of a kind shop.
"I have done so many things in the past, but this I am the most excited and passionate about. I never thought that I would get to this point in my life where I can say everything I have done has led to this and I don't plan on stopping now."
If that wasn't enough on his plate, Alex decided to go back to school and become a certified chef. While attending culinary school an opportunity arose to do his own pop-up bakery store.
"If you would have told me three months ago that I would have been running my own bakery, I wouldn't have believed you. ... All of the recipes are part of my signature style and brand. The banana pudding is how your grandmother used to make it. I have my Dad's Fudge, that he only fixes during Christmas. If I can take you back to a memory like that, I've done my job." -Johnson City Press
The Johnson City Bakery became a huge success getting two five-star ratings within two months with guests requesting pans of sweet treats. Now that Alex is a certified chef and has run his own bakery what is he going to do next? How about launch his own network. That is exactly what he did.
If you couldn't get enough of this rising star, Alex took things to a whole new level. The summer of 2019, he launched his own network. The ABJ Network-based and filmed in Nashville, TN-features several new videos series, new interaction, and a whole lot more with future plans to have an exclusive antique vintage online store. It's the one true place you can find him. If you haven't guessed by now, Alex has several more things that he is going to accomplish. So, stay tuned......